Sustainable Fashion - Why everyone is opting for it, and you should too.

“It can take 2,700 liters to produce the cotton needed to make a single t-shirt.”

“10% of global carbon emissions, and 20% of generation of wastewater can be attributed to the fashion industry”

“A family in the western world throws away an average of 30 kg of clothing each year. About 85% of that goes to the landfill or gets incinerated.”

“Around 100,000 marine animals are killed each year by plastic waste, which includes microfibers; Microfibers are a huge part of the fashion industry.”

These figures are incredibly shocking. It reveals how the little things that we barely consider are taking such a huge toll on the environment. As saddening these statistics are; it’s important to ask the questions:

Is there any alternative to the current fashion behavior?

Who is responsible for this?

Does this mean all fashion is bad? 

And most importantly, 

What can YOU do about it?

Yes, there is an answer. And, a good one:

Sustainable Fashion

“Sustainable Fashion can be defined as Clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects.”

-Green Strategy, 2014.

From the fashion item’s initial stages of production, to what the consumer does at the end of the life cycle of the product- everything comes under sustainable fashion.

This has become a burning trend of the day, and is being discussed everywhere- from local clubs to world summits. 

The main aims of sustainable fashion are:

  1. a) To ensure careful use of the natural resources
  1. b) Prioritizing use of renewable sources of energy at every stage of the production
  2. c) maximizing the 3Rs: Recycle, Reuse, Remake, and Repair

What can you do about it?

As a consumer, it might feel like there’s not a lot you could do about it. However, the truth is contrary. Much of the sustainable fashion depends on you. We’ve listed down some ways in which you can help the environment and be a part of the movement:

  1. Choose clothes made, designed in countries with stricter environmental regulations for factories (EU, Canada, US, New Zealand)

  2. Choose the brands that support sustainable fashion and are environment-friendly. It can be quite deceiving to find a trust-able one, so do your research wisely.

  3. Choose organic fibers and natural fibers that do not require chemicals to be produced. This applies not just for clothing, but for every other aspect of your life. Try to switch to organic whenever possible.

  4. Buy less. The term ‘ fast fashion’, has come into rise as fashion trends are disappearing as soon as they begin. We have hundreds of clothes in our wardrobe that has never seen any light of the day. Buying things that we need and help the environment in a long way.

  5. Buy better quality. Choose clothes that have more shelf life, and are more durable. Try to get the most wear out of your clothes.

  6. Mend, repair, recycle, re-use. It’s important to think twice before just throwing away any apparel. By tweaking it just a little bit, an old apparel can do wonders. Plus, there are tons of easy DIY ideas all over the internet to help you get the best out of your old clothes. 
  7. Use tips to increasing the longevity of your clothes. Washing your clothes in cold water, hand-washing, and line drying as much as possible can help your clothes last much more than just a season.

If not now, then when? If not you, then who?

Let’s us collaborate and make a collective effort and saving the environment, one step at a time.

Yala is proud to have been providing maximum effort towards sustainable fashion. From the stages of production of wool, to the manufacturing methods of all our products, we try to minimize the environmental impacts as much as possible. 

You can too, be a part of our movement. Shop with us here:

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